How to Lower CPC on Google Ads

Using Google Ads to advertise your product or service is a great way to attract traffic and increase sales, but there are a few key tips that you can use to lower your CPC (cost per click). You can use long-tail keywords and manually bid, as well as refine your audience and structure ad groups around different products and promotional offers.

Long-tail keywords

Using long-tail keywords is a great way to lower CPC on Google Ads. These keywords are more specific and have less competition. They are also more likely to convert, which can increase your ROI.

One of the best ways to find long-tail keywords is to use a search term reporting tool. Some free Chrome extensions and SEO suites can help you identify them.

Another great option is to use the Google Keywords Tool. It is available for anyone with a Google Ads account. This tool is especially useful if you are looking for new long-tail keyword ideas. However, it does require you to enter the correct settings.

If you don’t have a Google Ads account, you can use the Keywords Everywhere browser extension to get similar information. It displays keywords with data on monthly search volume, competition, and cost per click. It also includes a “People also search for” feature.

If you are a high-profile brand, you might not be interested in investing in long-tail keywords. However, you can still get good results by focusing on head keywords.

Manual bidding

Having a good PPC strategy will help you generate better returns on advertising spending. However, a good strategy doesn’t mean that you should let Google take over your campaign. Instead, you should focus on improving the user experience. By improving your user experience, you’ll increase your website traffic, and ultimately, your profitability.

You can use a manual cost-per-click (CPC) strategy to set your bids at the ad group or keyword level. This method gives you maximum control over the cost per click. But you’ll need to be sure that you have enough data for this strategy.

You can also choose to use an automated bidding strategy. This method uses advanced algorithms to optimize your bids. This is a good option for people who don’t have much time to manage their ads. It also takes some of the guesswork out of managing your campaigns.

If you’re unsure which strategy to implement, you can check out the Bid Simulator. This tool allows you to run “what-if” scenarios that show you how your campaign could perform in different situations.

Structure ad groups and keywords around different products/services/promotional Offers

Organizing your ad groups and keywords around different products, services, and promotional offers can help you lower your CPC on Google Ads. Structured campaigns also help you reach the right audience.

The way you organize your ad groups and keywords is vital to the success of your PPC campaign. You can either structure your campaign by service categories, product categories, or by service types. A good example of a product-oriented structure would be a tablet ad group.

The ad copy for each ad group should be relevant to the keyword. For example, if you’re running a restaurant, your ad should be about catering. The ad copy should also mention pricing, pictures, and testimonials.

In addition to ad copy, you should also make sure your landing pages are relevant to the ad. This will increase your Quality Score.

When you run your ad campaign, you should also test different match types. The best practice is to run a tightly themed list of keywords. This can reduce your Cost per Click and improve your Quality Score.

Refine your audience

Using AdWords keywords can be a big investment. When you are ready to start running ads, make sure you know your target audience. Find out who they are and where they spend their time online. This can help you decide when you will be able to reach them. Also, make sure your landing page is designed for conversions.

You can lower your CPC by targeting keywords that are less competitive. These words have a lower search volume and produce higher-quality leads. You can also test new variations of your keywords.

A good Quality Score is important for low CPC. The higher your score, the higher your ad rank. You can also use Google Ad Extensions to improve your quality score. Adding relevant Ad Group level ad extensions can help you drive more clicks and leads. You can also add negative keywords to your campaign to limit exposure to certain search terms.

It is important to test different positions and times for your ads. You can pause your ads when they are underperforming and re-schedule them at a more suitable time. This can lower your average CPC and shift your budget to more effective campaigns.

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