Despite the coronavirus pandemic, remote work continues to grow in popularity. Many companies are looking to Latin America for world-class talent in their teams. Building a remote team in Latin America can provide companies with several benefits, including time zone compatibility, language skills, and cultural understanding. However, there are someContinue Reading

Why Backlinks Are an Integral Part of SEO Strategy

What is a Backlink? Backlinks, also known as inbound links, are links from other websites that point to a specific webpage. Backlinks are important for search engine optimization (SEO) because they can help to improve the visibility and ranking of a webpage on search engine results pages (SERPs). There areContinue Reading

Using Google Ads to advertise your product or service is a great way to attract traffic and increase sales, but there are a few key tips that you can use to lower your CPC (cost per click). You can use long-tail keywords and manually bid, as well as refine yourContinue Reading

Using reactive marketing techniques will not only help you make you more relevant, relatable, and responsive to your customers but will also help you increase engagement with your customers. Increase Engagement with Customers Increasing engagement with customers with reactive marketing can help you build your brand awareness, generate traffic toContinue Reading

Using the latest Google Ads features can make your advertising campaigns more effective. These include Responsive Search Ads, Content Exclusions, Audience Insights, Automated Bidding, and more. Responsive Search Ads Using the latest Google Ads features is one way to make your ad more effective. These features are designed to helpContinue Reading

Whether you’re looking to drive traffic to your website or boost your brand awareness, you can learn more about getting PPC and SEO working together to help your business. 1. Increase brand awareness Increasing brand awareness involves getting your brand in front of the right people. This is done byContinue Reading