Whether you’re looking to drive traffic to your website or boost your brand awareness, you can learn more about getting PPC and SEO working together to help your business.
1. Increase brand awareness
Increasing brand awareness involves getting your brand in front of the right people. This is done by using search engines to maximize your exposure. It also requires producing high-quality content and drafting press releases.
The first step in the process of building brand awareness is to set realistic goals. You need to determine what your short-term and long-term objectives are. Whether you want to increase your website’s traffic, introduce your products to new markets, or gain more foot traffic in physical stores, you must know your target audience. This will help you make strategic decisions.
PPC campaigns can help you achieve these short-term and long-term goals. You can also use social media to reach new customers. You can use hashtags to boost your posts and participate in trending trends.
2. Drive traffic to landing pages
Having a good landing page can help you convert traffic into customers. With the right call to action, you can make a big difference in the number of conversions your campaign generates.
Google Analytics is a great tool for analyzing the performance of your landing pages. You can see the number of page views, bounce rate, and average time on your page. You can also use this data to identify which promotional channels are driving the most traffic to your website.
If you’re looking for a way to test out your landing pages, you can use Google’s A/B testing features. You can set up two landing pages and perform different versions of the same page. After running a test, you can evaluate which one performs better. You can use the results to optimize other marketing areas, such as PPC advertising.
3. Improve your website
Using both PPC and SEO for your business can increase the visibility of your site and your brand. This increased visibility can also drive more traffic, leads, and sales.
Search engine optimization (SEO) is a long-term marketing strategy that uses content and keywords to improve the rankings of your website. PPC ads are paid advertisements that show up on search engine results pages. These ads are a great way to drive immediate traffic to your website.
PPC allows you to target people searching for keywords that are related to your brand. It’s also a good way to find new segments of your audience.
An added benefit of using both PPC and SEO is that you can compare keyword data from both campaigns to see what works best. This information can inform future copy decisions.
4. Reduce costs
Using SEO and PPC together can be a cost-effective and strategic way to drive traffic to your website. By integrating your paid and organic campaigns, you can increase total traffic and discover the keywords that are most likely to convert.
Both strategies are used for different marketing functions, but the two work best when used together. The dual approach increases your chances of getting noticed by potential customers and provides better insights into your marketing strategy.
When you use SEO and PPC together, you can ensure that your brand appears on the search engine results page. This will increase brand awareness and drive traffic to your site.
By optimizing your organic keywords and adjusting your bids, you can improve the effectiveness of your PPC campaign. This can be done by targeting high-performing, long-tail keywords.
5. Give you more control over your SERP real estate
Having a PPC and SEO strategy can help you grow your business. However, you may find it difficult to prioritize the two. The SEMPO State of Search Marketing report reveals that over 80 percent of brands are using some form of paid search. If you’re not in the market for a major overhaul of your current search marketing plan, you might consider launching a PPC campaign to supplement your organic efforts. This will not only increase your exposure to new customers, but it will also allow you to target similar audiences.
As the name suggests, PPC is an auction-based form of marketing. This type of advertising involves a series of ads that are displayed at the top of a search engine results page or SERP. These are often designed to be conversion-centric, and they can be targeted by email addresses or URLs. A PPC campaign is a great way to test out new keywords and phrases and to expand your reach by targeting a specific audience.